Just Cat

JustCat is a digital brand built to boost and modernize Catalan football, combining the sport's tradition with an up-to-date visual identity and a presence designed for new generations.

Visual identity

The logo is built from the union of the initials "J" and "C", shaped into geometric forms that echo a player right before striking the ball. The color palette is built on several shades of red, a direct reference to Catalan identity, paired with the Momo Trust Display and Poppins typefaces.

Flama, the mascot

To bring warmth and dynamism to the brand, Flama was created: a mascot inspired by fire as a historic symbol of resistance and continuity tied to Catalonia and to sport.

Just Cards

A collectible card album, in the style of classic sticker collections, that introduces players, teams and legends of Catalan football through stats and original graphic design.

JustCat TV

An app conceived as the project's central platform, with results, stats, news and live coverage of Catalan football, set against a dark interface with red gradients.

Applications and rollout

The identity was carried across promotional posters, social media content and a landing page presenting the project's three pillars: Flama, Just Cards and JustCat TV.